Organize the Sales Presentation using BAD Acronym
Good presentation content is one of the essentials of top
seven vital elements of effective presentation skills. Planning, preparing and
prioritizing the sales presentation content is one of the key elements of every
good sales presentation. In fact, many sales advisor believe planning prevents
poor performance (4P). BAD is yet another acronym that helps salespersons to
remember how to structure any presentation based on time factor.
BAD Acronym stands for:
Before
After
During
Plan 4Ms before Presenting
4Ms simply remind what to plan before delivering any
presentation.
4Ms Stands for:
1. Minutes:
Minutes include schedule, coffee/tea breaks and the time allotment for each
topic of the content.
2. Materials:
Materials include all the stuff required to run a program, which include pen,
notes, projector, water bottles etc.
3. Mind: Mind
simply reminds the speaker to keep a calm and relaxed attitude before the
presentation. Positive self talk such as , "It is going to be an easy
show", "I am fine the topic" can improve the intrapersonal skill
of the speaker. In fact, speakers work on creative presentation ideas rather
than thinking about how the presentation is going to turn out.
4. Manpower:
Manpower includes how choosing the right audience, analyzing the group size,
sending invites and reminders. Or calling them in advance to confirm the
participation
Verbal and Non-verbal Communication During the
Presentation
Both verbal and non verbal communication skills are vital
during the presentation. Using rapport building statements, transition
statements and good tone of speech are some of the elements of verbal
communication, while having a good eye contact, friendly smile, right way of
using the stage shows excellent non-verbal communication. A good speaker keenly
harmonizes his/her visual, auditory, and kinesthetic elements to deliver an
effective speech.
Handling Questions After the Presentation
Some of the qualities of a good speaker includes closing
the presentation with interesting conclusions, answering lingering questions of
the audience, and providing resources and learning materials for the
participants. Some speakers exchange contact information to send regular
newsletters on the topic of discussion. And, many speakers make optimum use of
online social networking to keep in touch with participants. Closing the
presentation with enthusiasm is as important as beginning the presentation with
excitement.
Mnemonics and acronyms are one of the great tools for a
speaker who likes to memorize the presentation. And, with a little creative
thinking making an acronym or a mnemonic can be a cake walk. Whether it a
business presentation or a personal speech, BAD acronym simply reminds how to
structure a sales presentation in 3 easy steps. In fact, even an impromptu
speech can be quickly delivered when a speaker organizes his/her speech in a
BAD way.
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